World Movie Awards Africa is a subsidiary of the World Movie Awards Organization (WMAs). WMAs Africa promotes the safeguarding of Intangible Cultural Heritage (ICH) and honors professional excellence in African cinema.

Africa is the continent of diversified tribes and cultures. Before the origination of cinema, our ancestors used folklores to safeguard and preserve our traditions and customs.

Today, folklores are still a crucial part of promoting tolerance, peace, and reconciliation. When we introduce the Intangible Cultural Heritage in African cinema, we foster our communities, contribute to individual well-being, promote human rights, and encourage sustainable development in Africa.